Active Rules
18
Rules currently allowed to shape decisions
MDM Brain
MDM Brain
Manage the rule engine that decides when cross-platform and universal tracking signals become alerts, tasks, review items, notes, or suppressed noise.
Draft Rules
1
Need testing and activation
New Findings
177
Unreviewed signal groups
Critical Open
39
Needs attention first
Opportunities
0
High-confidence growth findings
Needs Review
0
AI draft or human review pending
Approved
0
Patterns training the system
Impact Score
15,545
Priority-weighted open impact
Rule Engine
Rules decide whether Brain findings become alerts, tasks, review items, notes, or suppressed/downgraded outcomes. Test before activation.
| Status | Rule | Scope | Condition | Action | Latest Test | Next Step |
|---|---|---|---|---|---|---|
| Active |
Website Monitor False Positive Protection Short review windows can create noisy rules. Consider 30 days unless the metric is urgent.
|
Site Monitor Site |
Site Monitor visual diff score > 65 AND Site Monitor http status = 200 AND Site Monitor body text length > 1000 Context: site monitor issues, tracking script issue, data freshness, minimum data volume |
Send To Review Queue Visual Change Only |
Not tested yet |
|
| Active |
Conversions Down While Traffic Stable Percent-change rules should include minimum data volume to reduce false positives.
|
GA4 Client |
GA4 conversions <= -30 AND GA4 sessions > -10 Context: trend 90 days, conversion rate |
Create Task Landing Page Investigation |
Not tested yet |
|
| Active |
Organic Clicks Down But Traffic Stable Percent-change rules should include minimum data volume to reduce false positives.
|
GSC Client |
GSC clicks <= -30 AND GA4 sessions > -10 Context: trend 90 days, impression trend, average position |
Send To Review Queue Visibility Review Needed |
Not tested yet |
|
| Active |
GA4 Sessions Down But GSC Stable |
GA4 Client |
GA4 sessions <= -20 AND GSC clicks > -10 AND GSC impressions > -10 Context: trend 90 days, data freshness, minimum data volume |
Send To Review Queue Tracking Issue Likely |
Not tested yet |
|
| Active |
Seasonal Industry Organic Slowdown Percent-change rules should include minimum data volume to reduce false positives.
|
GSC Client |
GSC clicks <= -30 Context: trend 120 days, year over year, seasonality |
Send To Review Queue Potential Seasonal Decline |
Not tested yet |
|
| Active |
Downgrade Short-Term SEO Drops When Long-Term Trend Stable Percent-change rules should include minimum data volume to reduce false positives.
|
GSC Client |
GSC clicks <= -30 AND GSC clicks >= 0 Context: trend 90 days |
Send To Review Queue Short-Term Volatility |
Not tested yet |
|
| Active |
Ignore Small Organic Click Swings |
GSC Client |
GSC clicks <= -50 AND GSC clicks <= 25 Context: trend 90 days, year over year, minimum data volume |
Downgrade Alert Low Organic Volume |
Not tested yet |
|
| Active |
Ignore Small Conversion Volatility Prevent low-volume accounts from generating critical conversion alerts when only a few conversions are involved. |
GA4 Client |
GA4 conversions <= -50 AND GA4 conversions <= 10 Context: trend 90 days, data freshness, minimum data volume |
Downgrade Alert Low Sample Size Volatility |
Not tested yet |
|
| Active |
Create critical task for website critical error Create an urgent task when the site monitor detects a WordPress critical error, database error, fatal error, maintenance page, or blank/broken page. Short review windows can create noisy rules. Consider 30 days unless the metric is urgent.
|
Site Monitor Site |
Site Monitor error count >= 1 OR Site Monitor http status >= 500 OR Site Monitor visual diff score >= 70 OR Site Monitor body text length <= 100 Context: site monitor issues, tracking script issue, data freshness |
Create Task Website critical error detected |
Not tested yet |
|
| Active |
Send to review when Meta leads drop while spend is stable Send Meta lead volume drops to review when spend is stable, because this may indicate creative fatigue, form issues, audience delivery problems, or tracking issues. |
Meta Ads Client |
Meta Ads leads <= -25 AND Meta Ads spend between -10 AND Meta Ads ctr <= -10 AND Meta Ads frequency >= 10 Context: trend 30 days, conversion rate, tracking script issue, data freshness +1 more |
Send To Review Queue Meta lead volume drop |
Not tested yet |
|
| Active |
Create Meta Ads task when cost per lead spikes Create a task when Meta cost per lead increases enough to suggest creative fatigue, audience fatigue, placement issues, or form friction. |
Meta Ads Client |
Meta Ads cost per conversion >= 25 AND Meta Ads leads >= 5 AND Meta Ads ctr <= -15 AND Meta Ads frequency >= 10 Context: trend 30 days, conversion rate, data freshness, minimum data volume |
Create Task Meta lead cost increased |
Not tested yet |
|
| Active |
Create task for Google Ads spend with no conversions Create a task when Google Ads spend reaches a meaningful threshold with no conversions, especially to check search terms, landing pages, and tracking. |
Google Ads Campaign |
Google Ads spend >= 100 AND Google Ads conversions = 0 AND Google Ads clicks >= 25 AND Site Monitor error count = 0 Context: conversion rate, site monitor issues, tracking script issue, data freshness +1 more |
Create Task Spend without conversions |
Not tested yet |
|
| Active |
Create SEO task when GSC clicks drop and position worsens Create a task when Search Console clicks drop and average position worsens, because this is more likely to be a ranking or SERP visibility problem than market noise. |
GSC Client |
GSC clicks <= -20 AND GSC average position >= 2 AND GSC impressions >= -10 AND Site Monitor error count = 0 Context: trend 30 days, trend 90 days, year over year, impression trend +5 more |
Create Task SEO ranking loss likely |
Not tested yet |
|
| Active |
Send to review when GSC impressions drop but position is stable Flag possible demand or seasonality shifts when impressions drop but rankings remain stable. |
GSC Client |
GSC impressions <= -20 AND GSC average position <= 1 AND GSC clicks <= -10 AND Market Context market demand <= -10 Context: trend 90 days, year over year, impression trend, average position +4 more |
Send To Review Queue Demand or seasonality issue likely |
Not tested yet |
|
| Active |
Create title/meta task for high impressions and low CTR Create a task when a page or query has meaningful visibility but low click-through rate, suggesting title/meta or intent mismatch opportunity. |
GSC Page |
GSC ctr <= 1.5 AND GSC impressions >= 500 AND GSC average position <= 10 AND GSC clicks >= 5 Context: impression trend, average position, data freshness, minimum data volume |
Create Task Title/meta improvement opportunity |
Not tested yet |
|
| Active |
Create PPC task when Google Ads spend rises but conversions do not Create a paid search efficiency task when spend increases without matching conversion growth. |
Google Ads Client |
Google Ads spend >= 20 AND Google Ads conversions <= 0 AND Google Ads cost per conversion >= 15 AND Site Monitor error count = 0 Context: trend 30 days, conversion rate, site monitor issues, tracking script issue +2 more |
Create Task Paid efficiency review needed |
Not tested yet |
|
| Active |
Send to review when Google Ads CPC spikes Review potential paid competition pressure when CPC rises sharply enough to reduce traffic efficiency. |
Google Ads Client |
Google Ads cpc >= 25 AND Google Ads clicks <= -10 AND Google Ads conversions <= 5 AND Google Ads spend >= 100 Context: trend 30 days, conversion rate, benchmarks, data freshness +1 more |
Send To Review Queue Paid competition pressure likely |
Not tested yet |
|
| Active |
Downgrade small GA4 session dips when GSC is stable Use this rule to prevent employees from chasing small GA4 traffic dips when Search Console demand and visibility are stable. Send to review only if GA4 drops but supporting organic indicators do not show a matching decline. |
GA4 Client |
GA4 sessions <= -20 AND GSC clicks >= -10 AND GSC impressions >= -10 AND GSC average position <= 1 Context: trend 30 days, trend 90 days, year over year, impression trend +5 more |
Downgrade Alert GA4 dip needs context |
Not tested yet |
|
| Draft |
Create task for form or call tracking failure Create a lead tracking task when forms, phone links, call tracking, or conversion tracking appear broken. Short review windows can create noisy rules. Consider 30 days unless the metric is urgent.
|
Site Monitor Client |
Site Monitor error count >= 1 OR Behavior Analytics form submit = 0 OR Behavior Analytics call tracking loaded = 0 OR Site Monitor form count <= -1 Context: site monitor issues, tracking script issue, data freshness, minimum data volume |
Create Task Lead tracking issue detected |
Not tested yet |
Create Rule
Build the rule with structured fields. Plain-English assist can draft fields, but every AI-assisted rule starts as Draft until someone activates it.